Studio Marketing JWT

LJUBLJANA, 27.12.2011 -

Also this year agency Studio Marketing JWT prepared traditional training called Intersections 2011 in Ljubljana. The seminar was organized for Accounts that came, beside from Ljubljana, also from Croatia, Bosnia and Herzegovina, Serbia and Macedonia. The guest speakers were from larger Slovenian companies: mag. Tina Kumelj, Marketing Director at Ljubljanske mlekarne, Tom Rudolf, Strategic Marketing Director at Amis, Sandi Češko, CEO of Studio Moderna and Sanja Ševaljević, Executive Director at Kreativa Unlimited. Marija Skodlar, Strategic Planner at SM JWT Ljubljana and President and Regional Creative Director SM JWT, Jernej Repovš, also shared their knowledge with us.

After welcome words from Director of Studio Marketing JWT, Tina Bolcar and General Manager, Haris Radžo, mag. Tina Kumelj shared client's perspective on relationship between agency and client. She also highlighted similarities and differences between two worlds and emphasized what does client expect and need from the agency's side.

Tom Rudolf lead us into sphere of successful and strong brands and showed us the way in which company Amis realized vision of it's brand, also called Amis. Beside clearly defined identity and values was, as Tom Rudolf said, important also to correctly link the values of brand Amis with its ambassador, Dejan Zavec.

Accounts from Adriatic region were learning also about loyalty programs, which were introduced by Sanja Ševaljević, and get familiar with the great success story of Studio Moderna, which was introduced by Sandi Češko. Marija Skodlar presented the new directions and concepts of JWT agency network, »worldmade« and »internationalista«, and Jernej Repovš, President and Regional Creative Director SM JWT, concluded the seminar with the lecture with the striking title »Apocalypse«.