Studio Marketing JWT

Our long-standing presence on the market and rich experiences enable us creation of communication ideas that bring results to a client. Here in media department, based on researches and client’s budget, we are preparing the most effective combination of ATL and BTL and create new communication channels to meet the target groups. We create international campaigns with support of local agencies in JWT network. Our advantage is in-house media, creative and strategic departments, which enables us daily communication on technical and content level.

Process of strategic media planning consists of several steps:

· competitive analysis

· determining communication and media goals

· media market analyses

· media strategy preparation

· media negotiation on terms and conditions

· media plan preparation

· media buying

· supervision of media realization

· post-buy analyses